Digital marketing, technology & analytics consulting.
This stuff can be complex and confusing. Find a solution here.
If you're still talking about pageviews, visits and visitors, then it's time to shift gears to customer analytics. Using data, learn how to get the complete picture. Capture and organize all the messages your audience is sending. Refine your content and marketing to match.
Allison led our analytics roadmap project. She impressed me throughout: from the beginning when she managed back-to-back days of non-stop stakeholder interviews tirelessly and with aplomb to her final delivery of the roadmap to a large, cross-functional audience. At all levels, Allison is a poised presenter and communicator. - Bridgett Ahern, Blue Shield of California
The latest postings about new tools and recent developments in the growing digital marketing space. Links to other published pieces from magazines such as Fast Company or Online Behavior can also be found here.